Attach it. Gift it. Own it.
This is gugu.

gugu is for fitness lovers who want to carry their motivation everywhere.

We create gym-inspired keychains and bag charms to keep you motivated every day.
From mini dumbbells to barbell plates, each piece is a reminder of your progress—whether you’re at the gym or on the go.
At gugu, we believe every small step counts. Our accessories are here to remind you that your hard work matters, and you’re one step closer to becoming the best version of yourself