Welcome to gugu

About Our Company

Gugu was founded by a group of fitness enthusiasts who wanted to carry their passion beyond the gym. What began as a small creative project—making gym-themed bag charms for fun—quickly gained attention from friends and fellow fitness lovers. As the response grew across China, international interest followed.


Driven by this excitement, we expanded into global markets to share our designs with fitness communities around the world. Today, Gugu offers high-quality, fitness-inspired keychains and accessories that motivate and connect people through a shared love for strength, discipline, and personal growth.


We’re here to turn everyday items into powerful reminders of the lifestyle you love—because fitness isn’t just a habit, it’s who you are.